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Engage Consumers November 07, 2017

#OWHIC Attendees Meet Tomorrow’s Digitally-Obsessed Consumer, Dawn

Key Takeaway
What will the Customer of the Future look like? #MeetDawn

At this year’s Oliver Wyman Health Innovation Summit in Dallas, attendees met many different people along the way. One of these people was Dawn, a fictional Millennial consumer and smartphone-obsessed online shopper from the future, created via a global behavioral customer study and from sister-company and creative consultancy Lippincott. Attendees of this virtual reality exhibit – Meet Dawn: The Customer of the Future – learned more about this ordinary 25-year old woman living in tomorrow’s virtually connected, highly personalized online future – one that will soon become today’s reality, says Lippincott. Attendees walked through a curated exhibit to learn about Dawn and our own feelings about the future healthcare consumer. (The next Oliver Wyman Health Innovation Summit will be November 5-7, 2018 in Dallas, Texas.)

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