search
Highlights
     // . //  Oliver Wyman Health //  Podcast: Our Own Consumer Experts on Getting Out of Your Comfort Zone

    Podcast: Our Own Consumer Experts on Getting Out of Your Comfort Zone

    Image

    How incumbents can shift their worldviews to meet consumers' evolving expectations.

    Sam Glick

    1 min read

    Table of Contents

      Healthcare companies have been working on their consumer strategies for a while now. But there is still no Amazon or Nordstrom or Southwest of healthcare. What will it take to get healthcare over the consumer hump?

      That is the topic of this episode of the Oliver Wyman Health podcast. Listen to Oliver Wyman partners—and co-authors of the 2017 Consumer Survey of US Healthcare—Sam Glick and Helen Leis explore new consumer research, the barriers that prevent true consumer-centricity, and the bright spots and opportunities for organizations willing to stretch outside their comfort zone.

      “We need to get inside consumers’ heads and start seeing the full, integrated, holistic view of each person,” Helen says. “It starts with deep understanding of consumer needs and emotions.”

      For this episode and more, check out the Oliver Wyman Health Podcast page, featuring executive conversations on the business of transforming healthcare, available on iTunes, iHeartRadio, Soundcloud, Google Play Music, Stitcher, and Spotify. Or, just tell Alexa, "Play Oliver Wyman Health Podcast."

      Author

      Healthcare Cost Transparency: Tipping Toward Strategic Imperative

      We asked in our November 2014 white paper Getting Ready for Price Transparency if this year would be the tipping point for healthcare transparency. It certainly seems that it's going that way. Oliver Wyman's Tomas Mikuckis highlights a number of examples across sectors that show how payers, regulators - and even a few providers - are jumping on the transparency bandwagon.

      The Case For Partnering With Your Competitors

      From a potential recession to growing cost pressures, insurers face a host of uncertainties this year. One way to ease the pain is to take a cue from other industries and partner with competitors.

      Innovation Diffusion: Newtopia CEO Jeff Ruby on Genetic Testing & Personalized Disease Prevention

      Results of their Aetna program show startup Newtopia is on to something.

      Health Insurers, Wear Your Heart on Your Sleeve During COVID-19

      Our review of 20 payer pandemic responses shows most consumer outreaches demand more empathy. Let's flip the switch.