There is a lot of talk about Market 2.0, but what will it actually look like? And what will it take to succeed in this new landscape?
In this video, Tom Main, founder of the Oliver Wyman Health Innovation Center and author of The Marketplace Revolution, describes the rise of a new generation of health and wellness models, “ecosystems” that extend beyond sick-care to meet consumers’ full health needs. He details the essential elements of the new Market 2.0 business design; and he provides an overview of five emerging ecosystems that have the power to completely transform the healthcare experience.
Watch the video.