Hundreds of senior healthcare executives and leaders came together in Dallas, TX this week for the fifth annual Oliver Wyman Health Innovation Summit. The theme of this year’s event was “Industry Interrupted: Delivering on the Promise of Change.” Here is a summary of Tuesday’s key quotes from a series of eight Executive Sessions where speakers dove deep into topics like consumerism, pharma, the future of trading flow, and artificial intelligence. (The next Oliver Wyman Health Innovation Summit will be November 5-7, 2018 in Dallas, Texas.)
In the first of eight sessions – Looking Beyond the Persona: Knowing What Consumers Really Want – Bob Moesta, President of The Re-Wired Group, and Jay Gerhart, Vice President of Consumer Strategy at Carolinas HealthCare System, discussed the intricate art of establishing a consumerism-based partnership by better understanding what drives consumer behavior. Here are a few highlights from this session:
- Don’t waste time solving a problem that doesn’t exist. “Solve real problems and create real problems for people to get traction. Putting a Band-Aid on something just doesn’t work,” stated Bob.
- Focus on the emotional component of artificial intelligence. “Someday I just want to be able to say, ‘Alexa, I have a sinus infection. What doctor should I go to?’” asked Jay. “But you also have to consider the best emotional choice for people,” he advised.