Here’s more on the differences between men and women regarding what women comparatively most want to see changed about the healthcare industry:
1. Women want to be in better control of their individual and collective healthcare decisions.
Women – a consumer demographic that is more commonly taking on the role of caregiver for the elderly – want more progressive decision-making power over their family and loved ones, especially as they generally control more financial healthcare decisions compared to men.
Perhaps not surprisingly, more females than males expressed they are not fully satisfied when communicating with healthcare providers. Although the same percentage of males and females – 22 percent – said they want better information on what physicians and treatments are best – 21 percent of females compared to only 15 percent of males requested their care providers listen more closely to their needs.
Similarly, women generally expressed less satisfaction with healthcare quality overall, with 37 percent noting a specific concern with at least one aspect of this dimension, compared to only 29 percent of men. It is noteworthy that women were almost twice as dissatisfied with the care both they and their families received, as well as the access to measures of what constitutes good care.
But when it comes to having a plethora of readily-available options, quality trumps quantity. Thirty-four percent of women compared to 31 percent of men surveyed said they prefered a health network with fewer available options but higher quality treatments and care delivery services.
2. Women want providers to offer technological services that streamline care delivery.
More females than males requested availability of a wider range of online and virtual services that offer care assistance in between physical visits. This includes features like being able to have a remote video chat with a physician via a home computer or at a local pharmacy kiosk.
More females than males requested the ability to choose from a wider variety of options for care delivery services that prioritize convenience and on-demand care. For instance, 36 percent of women versus 30 percent of men expressed interest in “fast track” access that reduces wait time with health providers.
And, 34 percent of women compared to 31 percent of men expressed interest in having a physician or nurse available at any hour of the day or night via a help line. Also, women had a five percent higher preference than men for things such as computer or webcam medical consultations – 32 percent of women compared to 27 percent of men. And, more women than men – 39 percent compared to 33 percent – wanted the option to make a guaranteed appointment with a specialist within a week’s time.
3. Women are more interested than men in holistic, alternative care options.
Women expressed an eagerness to embrace and utilize affordable, innovative services. For example, 35 percent of women compared to 29 percent of men confirmed interest in services such as therapeutic massage and acupuncture.
And, more females than males said they are interested in wellness-oriented, holistic-focused care services that allow for greater accountability and responsibility. This includes access to “wellness centers” that offer alternative health treatments and medically supervised workouts and physical therapy sessions.
The most preferred services for females are wellness-oriented, suggesting they have a higher interest in a holistic view of healthcare.