How a “sticky” consumer experience could help control the drain of high-cost chronic disease drugs.
In Health Market 2.0, no one benefits unless the consumer does
Our research uncovers what US consumers want from their healthcare experience. It turns out some consumers are more than happy to "buy up" for health offerings that meet their unique needs.
Our resident consumer experts make sense of new consumer research and explore how incumbents can shift their worldview to meet consumers' evolving expectations.
First-of-its-kind survey sheds light on consumers’ healthcare attitudes and finds key differences between segments. Watch the video to learn more.
Data reveals millennials seek – and expect – a healthcare experience that’s very different from their parents'.
Understanding consumers’ digital comfort zones can help healthcare companies better understand their customers and how best to serve them.
Recent research from Public Agenda sheds light into how people think about their healthcare costs.
What Blue plans must nail in order to grow and retain membership in today's complex market. (Hint: It's all about the consumer.)
How can healthcare organizations design a better consumer experience? Focus on building emotional connections—especially with interactions that aren’t typically warm and fuzzy.
Why a 40-year-old biopsychosocial model (really) might be the key to finally solving consumer-engagement puzzle.