How can healthcare become more consumer centric? For starters, design for the messy reality of life, not the sterile, hypothetical.
So says Jennifer Schneider, MD, chief medical officer of Livongo, a digital health company that uses cloud technology and coaching to support people living with diabetes. In this episode of the Oliver Wyman Health podcast, Dr. Schneider shares how Livongo followed its own advice by designing an absorbent blood glucose meter case—recognizing that after checking their blood glucose level with a finger prick, people tend to wipe their finger on the nearest surface. It may not be best practice, but that’s the sometimes-messy reality of living with a chronic condition, says Dr. Schneider. And so Livongo designed for it.
In this wide-ranging, lively conversation, Dr. Schneider and host Sam Glick, partner in the Health & Life Sciences practice of Oliver Wyman, also discuss high-tech vs high touch, a better way to measure the ROI of innovation, and what’s next for Livongo.