How a “sticky” consumer experience could help control the drain of high-cost chronic disease drugs.
Our resident consumer experts make sense of new consumer research and explore how incumbents can shift their worldview to meet consumers' evolving expectations.
What Blue plans must nail in order to grow and retain membership in today's complex market. (Hint: It's all about the consumer.)
How can healthcare organizations design a better consumer experience? Focus on building emotional connections—especially with interactions that aren’t typically warm and fuzzy.
Drawing on new Oliver Wyman research, Helen Leis offers insight into how government organizations and other stakeholders could better connect with vulnerable health consumers.
What will it take to boost consumer engagement? Start connecting supply with demand-side issues.
Efforts that companies are making to provide more effective health information for vulnerable individuals within their employee populations.
Leaders of financial investment firms share their views on funding companies that provide health information to vulnerable populations.
Health information companies are looking to establish themselves in an increasingly crowded marketplace.
Insights from interviews with health plan leaders on providing more effective health information.